Legal

Privacy Policy.

Effective: April 2026 · Updated: 15 October 2026

This Privacy Policy explains how Bookify Global Services LLP (“Bookify”, “we”) collects, uses, stores and protects information you provide when using Rulee, a product of Bookify Global Services LLP. Rulee was called PractEase during its pilot; this policy applies to it under either name. This policy is consistent with the principles of India’s Digital Personal Data Protection Act, 2023 (“DPDPA”).

1. What we collect

Information you provide: firm name, your name, email, phone number; client information you enter (GSTIN, PAN, contact details, tasks, invoices). We do not store your clients’ documents or the letters you draft; team-member details for users you invite to your firm.

Team records your firm keeps in Rulee: task assignments, time logs, attendance (check-in and check-out times), leave and the payroll figures worked out from them; and, if your firm turns location on, how far the device was from the firm’s office at check-in and check-out, never between them; for a check-in away from the office, the device’s position, shown to the firm’s approvers until the day is decided and then removed.

Information collected automatically: usage data (which pages you visit, which features you use), device and browser information, IP address, log timestamps, and the campaign tag of the link that brought you to rulee.in (for example utm_source), which is kept with a demo request, a chat enquiry or a message you send us. We use this for product analytics, security, and debugging only.

What we don’t collect: we do not collect or store payment card details, those go directly to Razorpay. We do not use third-party advertising trackers, social-media pixels, or session-replay tools.

2. How we use your data

We use your data only to:

We do not sell your data, share it with advertisers, or use it to train machine-learning models without your explicit written consent.

For data about a firm’s team members and clients, the firm is the data fiduciary and Bookify processes it on the firm’s instructions; a team member’s request about that data goes to their firm, and we help the firm answer it. Check-in location is stored on our Indian servers; no new sub-processor.

3. Sub-processors

We share data with these sub-processors only to the extent strictly necessary to provide the service:

All sub-processors are bound by data-processing agreements consistent with this policy.

4. Where your data is stored

All customer data is stored on AWS Mumbai (ap-south-1). Your data does not leave Indian servers. The only exception is when AI features (Pro plan only) are used, in that case, the specific input you submit may be transmitted to the AI provider for processing, then discarded.

5. How long we keep your data

We retain your data for as long as your account is active. When you close your account, your data is deleted from our active systems within 30 days, and the daily backup snapshots that still contain it roll off within a further 7 days. We cannot restore an account after that purge, so export first. Records we are required by law to keep (for example, GST invoices we issued to you) are retained for the statutory period.

Check-in location points are removed once the away day is decided or within 60 days; the attendance record and the decision remain while the account is active.

6. Your rights

For data about a firm’s team members and clients, the firm is the data fiduciary; a team member’s request about that data goes to their firm, and we help the firm answer it.

Under the DPDPA and our own commitments, you have the right to:

To exercise any of these rights, email support@rulee.in. We will respond within 30 days.

7. Cookies

Rulee uses essential cookies only, those required for the product to function (authentication, session management). We use Google Analytics on the marketing site (rulee.in) to count visits and see which pages are read; that sets an analytics cookie there. The app itself (app.practease.app) sets no analytics or advertising cookies. Conversations with the Aria chat widget on the marketing site may be recorded on our servers so we can improve the product and respond to enquiries; if you share contact details in the chat, we use them only to get in touch about Rulee and never sell or share them with third parties.

8. Security

We use industry-standard security practices: TLS 1.3 in transit, AES-256 at rest, row-level data isolation, bcrypt password hashing, and SOC 2 Type 2 certified infrastructure. For full details see our Security Policy.

9. Children

Rulee is intended for use by businesses and is not directed at children. We do not knowingly collect data from anyone under 18.

10. Grievance Officer

For privacy concerns or grievances under Indian IT and data protection rules, contact our designated officer:

Neenu Anna John, Designated Partner
Bookify Global Services LLP
Second Floor, 26/1259, Mythripuram Cross Road, Padamugal, Thrikkakara P.O., Ernakulam, Kerala 682021, India
Email: support@rulee.in (subject: “Privacy grievance”)
We will acknowledge your grievance within 48 hours and attempt to resolve it within 30 days.

11. Changes to this policy

We may update this policy from time to time. Material changes will be announced via email and on this page at least 14 days before they take effect.

12. Contact

For any privacy question: support@rulee.in